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April 2006 Newsletter
Cargo Security Still A Political Football
American seaports haven’t generated so much
attention since the Boston Tea Party. The
uproar in Congress, the White House and the
press concerning the now scrapped purchase of
Britain’s port company, the P&O Group by Dubai
World Ports, is shining a spotlight on ocean
port security as no other development since
9/11. Will this concern now shift to a closer
look at airport security? You had better
believe it.
Currently,
the Transportation Security Administration (TSA)
is planning to issue new and more stringent
rules regarding security at U.S. airports.
Rules which airlines and forwarders alike
believe will inhibit international trade and
crimp air cargo operations. Typical of the
confusion among government bureaucracies, the
TSA and its parent, the Department of Homeland
Security, have seen a regime change during the
past year with personnel coming and going.
Hardly a stable environment to issue rules
that can have an enormous effect on the
fluidity and rapidity of international air
cargo.
Without getting too technical, one of the most
important and controversial rules is the
so-called Regulated Agent rule requiring
airlines to accept cargo only from known
customers—both forwarders and direct shippers.
If the shipment comes from an unknown
customer, if there is no freighter service,
the shipment is delayed until checked by
airline or forwarder personnel. Aside from the
delay, what happens to our industry’s drive to
find new customers for air freight? Does this
mean that we must rely on our tried and true
known customers for business? Where is our
growth in retaining just existing customers
and to be inhibited from finding new ones by
cumbersome security rules.
"Where is our growth in retaining just
existing customers and to be inhibited from
finding new ones by cumbersome security
rules."
Unfortunately, too many current and proposed
security rules are knee-jerk reactions and
politically motivated rationales which will
have the negative effect of slowing cargo
deliveries. It’s hardly vital for a ship to be
delayed up to 24 hours at destination because
of security clearance as the vessel already
has been traveling for more than two weeks.
But for air cargo shipments which take only
two days in transit, a 24 hour delay because
of security clearance could be disastrous for
the forwarder’s customer and his tightly
scheduled supply chain operation. We need less
politics and more plain common sense in our
approach to security procedures.
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Is Ryanair’s Michael O’Leary A
Jokester Or Savant?
Michael
O’Leary is head of Ryanair, the European low
cost carrier that is one of the largest and
most profitable airlines in the business.
After eliminating window shades, pillows and
blankets and charging for all checked
baggage on his new Boeing 737 aircraft,
O’Leary is considering seriously the
ultimate elimination—eventually making all
Ryanair tickets free. While some traditional
competitors dismiss his threat as ridiculous
and others show irritation that O’Leary is
pulling their legs, if this Irishman makes
good on his threat, competing airlines will
be out of business.
Is O’Leary joking or can he pull off this
seemingly nutty idea? How can any busines
survive without charging for its services,
particularly an airline with its high, fixed
costs? Actually, there are all kinds of
ancillary revenues Ryanair can charge to
sandbag the customer who actually believes
he is getting a free ride.
Very few of us remember when small, feeder
airlines weighed every passenger to ensure
their small aircraft wasn’t too
heavy for lift-off. O’Leary can revive that
custom with overweight travelers paying a
hefty premium. Baggage could be charged
right from the first ounce with no item
spared. No exceptions for ladies’ handbags
or laptops. Food and drink could be served
in the cabin at excessive prices. There are
plenty of ways to make money without
charging for tickets.
O’Leary has surprised the industry
before; he may do it again with this
ultimate threat.
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Gap Between Imports & Exports Continue To Widen
Anyone who has walked down the aisles of a
Wal-Mart, Macy’s, Best Buy, etc. could be
convinced the “Made-In-America” label has gone
the way of the dodo bird. It’s hard to assume
otherwise when looking at almost every type of
consumer item on the shelves. In 2004, the
last year for compiled records, American
consumers purchased almost $375 billion worth
of imported goods. Yet, the U.S. is the
world’s largest exporter, beating out China
and other nations of Asia and Europe. How to
explain this riddle?

We are the world’s biggest exporter in terms
of tonnage. A principal reason is— trash. The
U.S. is very good at generating and moving
trash. The U.S.’ largest exporter in terms of
volume was not Boeing, Hewlett Packard, IBM or
any other of our great manufacturing
companies. It was a totally obscure company
based in California’s Inland Empire called
America Chung Nam, Inc., which exported
201,000 40' TEUs—of wastepaper. Right behind
America Chung Nam is a better known company,
Weyerhaeuser, which also exported paper but of
a different kind—newsprint plus other kinds of
paper products. The forest products company
exported almost 155,000 TEUs last year. A
manufacturing company doesn’t show up on the
export list until 10th position; Daimler
Chrysler, which exported 50,000 TEUs or one
quarter of the wastepaper volume.
Little wonder that our trade deficit will hit
around $550 billion when our largest exports
in volume are low margin products. And little
wonder that air cargo flying westward from
U.S. shores travel with light loads while
eastbound traffic is bulging. The much
maligned Bush Administration is at least
attempting to meet the challenges facing the
U.S. manufacturing sector. It has formed a
Manufacturing Council and also an Office of
Manufacturing & Services within the U.S.
Commerce Department. Don’t expect great things
from these groups but at least it is an
indication that the Bushes can’t preach free
market economies and globalization while our
manufacturing base—source of past U.S.
prosperity goes down the tubes.
Air freight, of course, handles high value
products. Our plants and factories must
produce more of electronic, computer,
transportation equipment, auto parts, printing
equipment and other high value items to fill
our aircraft traveling westbound. We never
will show more than anemic growth unless and
until the U.S. manufacturing sector expands
once again.
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EEC
Investigation Of Cargo Rates—An Exercise In
Futility

Little noticed on this side of the Atlantic
is an investigation into air cargo rates by
the European Economic Commission. The
Commission is charging a number of European
based airlines like Lufthansa and KLM-Air
France with colluding to set air freight
rates. What our industry hardly needs is a
bunch of bureaucrats checking into cargo
rates which are not too high but entirely
too low! With cargo volume across the
Atlantic basically flat and competition
fierce, airlines are dumbing down to the
lowest tariff levels in years. Where the
carriers are acting cute is not in setting
conventional rates, but in similar fuel
charges. With these kind of charges, the
carriers are acting in lockstep despite the
fact that fuel costs vary among the
airlines. Some carriers hedge future fuel
prices more successfully than others. Fuel
is purchased at different locations with
differing prices. And why should a forwarder
pay the same fuel surcharge for trips of
different lengths?
The EEC must have more important matters on
their agenda than chasing after air cargo
tariffs. Like helping to jump start the
economies of Europe which have been moribund
for the past decade. Or loosen labor laws
which now make it almost impossible to
dismiss redundant workers, thus making very
difficult for European manufacturers to
compete successfully against Asian
producers.
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In Sixteen
Years From A Healthy Industry To A Sick One
A
customer in New Zealand sent me the complete
business section of the Los Angeles Times,
dated August 30th, 1989. Airlines dominated
the business news. Marvin Davis, an L.A.
billionaire, was madly buying up United
Airlines’ stock. United’s share price (I
know it’s hard to believe) was $275.
American Airlines was being pursued by an
unknown predator. Its share price was
$91.50, jumping $10.25 in one day. Alfred
Checci had just completed the purchase of
Northwest for $4.05 billion. Continental was
trying to hock itself off to, of all people,
Donald Trump. The only carrier among the big
5 not in play was Delta.
What a difference 16 years makes! Today,
Northwest and Delta are in bankruptcy while
United just has emerged from Chapter 11. Of
course, Delta’s and Northwest’s shares are
worthless today. American Airlines, despite
a huge, accumulated debt of about $10
billion, is keeping its head above water
while speculators are jumping the stock all
over the map. From $8 per share last year to
more than $25 today, it is one of the
biggest winners on the NYSE.
Continental, almost in bankruptcy sixteen
years ago, now trades at about $20. U.S. Air
has emerged from bankruptcy and is selling
in the mid thirties after its acquisition of
America West.
Free marketeers constantly rail against all
regulation, but was regulation so bad for
airlines, passengers and forwarders?
Regulation allowed some competition but also
allowed affordable air fares, healthy
airlines and well paid staffs. It was a
privilege then to work for an airline.
Today, under deregulation, we have poorly
paid employees (with the exception of pilots
and they now are forced to take cuts) and
with few benefits. Hanging over our industry
is the uncertainty that except for some low
cost carriers, actual survival is at stake
in this brutal age of the lowest common
denominator.
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Qantas
Planning Outsourcing of Engineering Work
Not
too long ago, many of the world’s airlines
prided themselves on almost all engineering
and technical work accomplished “in house.”
The major interntional carriers built up
highly qualified professional staffs of
engineering and technical people who became
more familiar with their aircraft than the
original manufacturers. Qantas went one step
further. It developed its own technical
manuals claiming the airline went further
than the recommendations of the
manufacturers in setting safety standards.
Today, with their obsession in reducing
costs, many airlines are “outsourcing” their
engineering work to others. Qantas is the
latest, melancholy example. Together with
its other “down under” airline, Air New
Zealand, Qantas is about to dump most of its
engineering employees and transfer the bulk
of the work to China.
When is this madness for about our passion
for cheap Chinese labor going to reverse
itself? Will it be too late for the western
world to lose its enterprise and
manufactuing skills? It’s one level of
manufacturing skill to make a stuffed toy;
it is another to properly maintain a
complicated 747. Would I trust Chinese
workers to make plush toys? Yes. Would I
trust them to service our aircraft? Quite
frankly, no. It is not that I am inherently
anti-Chinese. There is any number of good,
solid reasons for my skeptical attitude
toward outsourcing of aircraft maintenance
to China. One; China has no respect for
copyright or intellectual property. Two;
would I trust a Chinese company to use
genuine and legitimate parts for my
aircraft? I don’t think so. Do I have
confidence in the qualifications of Chinese
engineers? Do they match our western trained
and licensed airline technical staffs? No. I
simply don’t trust their method of education
and training.
"In the name of globalization, America
and its western partners have sold their
workforce down the river."
Nothing is sacred any longer. In the name of
globalization, America and its western
partners have sold their workforce down the
river. Lou Dobbs is right. We have sold our
birthright to knock off a few cents on an
article of clothing or a screwdriver. Who
are the beneficiaries in addition to China
itself? It is the greedy Fortune 500
companies and their ilk. I predict a
groundswell of nationalism rising up from
the grassroots that will force governments
to take action and reintroduce tariffs to
halt the spread of one way trade with China.
Already, the Democrats in both Houses of
Congress are introducing protective
legislation.
Listen; Qantas and ANZ management; I would
think carefully in what you are doing.
Exporting your engineering talent will not
bring about the cost savings you expect to
achieve. And it may mean more in “down time”
than your savings in personnel.
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Cargo 2000,
What A Joke
In
the nineties, a number of airline cargo
executives with little to do, persuaded a
few of their forwarder buddy cronies to band
together in an association. They would meet
on a regular basis in different parts of the
world (the more exotic the better) to
develop in written form measurable quality
standards and processes on how cargo should
be handled and moved. The objective;
preparing cargo for the 21st century.
Fast forward to 2006. We’re still no further
down the track than ten years ago. One of
the original “founders,” AEI’s Gunther
Rohrmann, now says that after ten years of
countless meetings and announcements, “I now
recognize that Cargo 2000 is moving too
slowly.” Well, Mr. Rohrmann, why is this so?
As a “bread and butter” worker in the cargo
trenches for the past 35 years, Let me give
you my opinion. First, you and your buddies
simply enjoyed taking time off at company
expense to meet in some colorful city
(funny, you never arranged meetings in
Cleveland or Toledo). These meetings were
held a few times each year to utter profound
and utterly meaningless pronouncements while
spending most of the time socializing and
impressing one another by puffing out a
whole lot of hotair.
In the eighties, excluding the United
States, the forwarding world was introduced
to ISO certification standards. It was great
for the promoters (management consultancies
and accounting firms) to squeeze tens of
thousands of dollars each year in fees based
upon the threat that if they were not ISO
certified, they would lose business
automatically. Airlines even were suckered
in. It wasn’t until the late eighties when
British Airways lost its accreditation that
the transport world realized what a hoax had
transpired. B.A. cargo never went out of
business because it no longer was ISO
certified. Today, you hear little of ISO.
The cargo industry has a great many and more
important things to worry about.
The same can be said of Cargo 2000. Rohrmann
and his band of acolytes worked hard at
blackmailing others into the fold. They even
reduced fees to next to nothing. But events
have passed them by. Elitist clubs are an
anachronism. Ask the Masonic Lodge! Cargo
2000, as a start, should rename itself
“Cargo 2020” to make it a more relevant
organization. That will give the “boys”
another fourteen years of meetings to shoot
the breeze and talk nonsense.
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Julian Keeling
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