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What's
Ahead For 2004?
For
its January, 2004 issue, the Journal of Commerce
asked CII for thoughts on what developments
will occur next year in our industry. I would
like to share some of these predictions with
readers of our Newsletter. If our views indeed
become reality, these developments will materially
change the ways in which our industry operates.
Here are two major predictions:
There will be a growing tendency
by the airlines to turn over a substantial
portion of their cargo operations to outside
General Sales & Handling Agents. This
change in airline culture is indeed profound
as carriers, proud of their leading role in
civil aviation, traditionally have retained
all sales, marketing and handling operations
"in house." The reasons for change,
however, are equally compelling.
Both domestic and international
airfreight volume has remained essentially
flat during the past three years. Yet, costs
continue their inexorable rise. Because of
a world wide abundance of cargo lift, freight
revenues will continue to remain flat in 2004
with rates, except in isolated cases, unable
to rise. As a result of this cost squeeze,
we expect more of cargo handling activities
to be closed down by the carriers and turned
over to independent freight handling agents.
Little wonder this trend is strengthening
when it costs an airline $65 to process one
airway bill, often a greater amount than the
rate charged for the shipment!
Another major trend next
year is the growing reluctance by airlines
to handle directly small shipments by forwarders.
The most pervading task airline financial
types face is not figuring out "new supply
chain strategies" but chasing down the
huge number of forwarders with small debts
who have allowed bills to be stretched considerably
past 45 days. Ironically, while airlines increasingly
are unwilling to handle small Shipments, the
average weight of air cargo has decreased
50 per cent during the past decade. Today,
the vast number of shipments is under 100
kgs.
We believe "forwarders'
forwarders" or wholesalers like CII will
benefit directly from this trend. Unlike the
airlines with their huge accounting staffs
and cumbersome collection techniques, CII
is geared to handling small and unprofitable
(to the carriers) shipments. Accounting and
administrative costs at CII are far better
adapted to keeping track of receivables and
assembling small shipments into a single consolidation
for presentation to the airlines.
We believe the above trends
will grow and intensify during next year and
beyond.
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Goodbye
Emery, Hello Menlo Logistics
To
airfreight veterans, Emery Air Freight was
a hallowed name. Founded in 1946 by John Emery,
Sr., who created the U.S. Navy's transportation
system called QUIKTRANS during World War II,
Emery became synonymous with the phrase "air
freight" for many years. Like Fred Smith
thirty years later, Emery broke new ground
in transportation. With the postwar development
of airfreight, Emery was the pioneer and leader
in our industry and was one of the "nifty
fifty" stocks on the NYSE in the seventies.
After Emery, Sr. retired, his son, John Emery,
Jr., took the reins and grew the business
from $80 million in revenues to $1.2 billion.
At that point in the late eighties, the now
defunct CF acquired Emery.
Unfortunately, the rest
is sad history. CF disappeared off the face
of the earth last year. Many claim CF's disappearance
was the result of indigestion caused by the
huge losses its subsidiary Emery was racking
up in the early nineties. When CF acquired
Emery, John Emery, Jr. was heard to say, "Nothing
good can come of a forwarder trying to become
an airline." How right he was!
With CNF, things went from
bad to worse. To try and "save"
the situation, CNF executives did what many
of their colleagues attempted to do in U.S.
business--not change the inefficient and cumbersome
operations of the company but change its name.
They decided to use the name of their 3PL
company, Menlo Logistics. This was the banner
name for the operating company that was not
connected to CNF's regional LTL trucking organization.
It was only time before the Emery name was
dropped altogether and replaced with Menlo
Logistics. To promote the name change and
get the transportation world accustomed to
the idea, Emery Worldwide vehicles also were
plastered with the name, "Menlo Logistics."
What moron was responsible
for the name change? Perhaps he was Enamored
by the town of Menlo Park, south of San Francisco,
where CF was headquarters. The name change
decision, to me, is like Ferrari, now the
owner of Maserati, deciding to drop its name
in favor of a mix of Ferrari and Maserati--Maserarri!
Except for the town of Menlo Park, the word
Menlo has no meaning and doesn't even sound
like an English word! One thing for sure--the
name change is a big negative. It hardly conjures
up any image of excellence like the name Emery
did for decades. Let's give a big raspberry
for those high priced executives at CNF. Those
idiots from their ivory tower in Northern
California must have been smoking some of
that world famous Santa Cruz Mountain weed
when they made their decision for change.
Mark my words; by one small cosmetic act,
they have relegated a once mighty company
to an also ran.
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CII’s
New JFK Facility Satisfies A Real Need
Three months ago, when Peter Lamy and I, with
the support of our Australian partners, decided
the time was ripe for the opening of an office
at JFK, we never envisaged what a perfect
moment it turned out to be. In our initial
statement announcing the opening of the facility,
we said that "CII was answering a critical
need for small and mid-sized forwarders at
JFK for reliable, hassle-free transportation
at pricing comparable to what the 'big boys'
pay with their far greater volume. "How
correct our prediction was!
Since our opening in September,
dollar volume and shipment count has gone
only one way--up. Our growth factor has been
far greater than our most optimistic expectations.
We are indeed lucky that
CII has on board District Manager John Rosino.
A veteran of the airfreight wars, John has
set up the operation without a hitch. Every
shipment handled by John has moved 100 per
cent as promised. No wonder customers love
him and that business is climbing steadily.
It is common knowledge throughout
the world that New Yorkers have a "show
me" attitude. Well, John is "showing"
them what an international wholesaler can
do both in pricing and delivery. To most New
Yorkers, California is in the fourth dimension,
belonging on another planet. There are exceptions
to the rule, of course, and CII is one of
them. The general feeling around JFK is that
good ol' Los Angeles company has become a
real New Yorker.
John, who said you were just a pretty face?
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China—A
First Or Third World Country?
winston Churchill once said
that Russia was an "enigma wrapped up
in a riddle hidden mystery." Well, the
same could be said for China. Here is a nation
with so many contrasts, the mind reels. Along
its eastern seaboard are huge, modern cities
with skyscrapers, freeways with accompanying
traffic jams, five star hotels and restaurants,
each of the millions of people with a cell
phone and many with the latest picture phones.
Just a few hundred miles to the west, however,
is a rural countryside very much the same
as hundreds of years ago where most of the
more than 1 billion Chinese live.
The face China turns to
the world has changed appreciably in the past
twenty-five years. If we remember any pictures
of China a generation ago, it was that of
a very austere country ruled by an uncompromising
totalitarian government headed by a god-like
figure. I still can visualize images of unsmiling
silent people all dressed in the same drab
green uniforms riding their old-fashioned
bicycles in almost goose-step order. Fast
forward to today. Italian motorists may have
the image of being the most dangerous and
even insane drivers on earth. Not anymore.
The Chinese now have that honor. Every time
I get into a Chinese taxi, I think the word
"kamikaze" should be Chinese, not
a Japanese word. Pedestrians are second-class
citizens even at pedestrian crossings!
The Rule of Law, so basic
to western societies, still has not made an
appearance in China. Copyright does not appear
in any Chinese dictionary or in any Statute
book. No one in China knows, nor pretends
to know, what these words mean. Despite continual
government assurances that Chinese law is
sacred, no foreigner can conduct business
fairly and squarely because pirating and cloning
is part of everyday life. It is easier to
pick up a pirated version of a Hollywood film
or a Beatles CD on the streets of Shanghai
than any other place on earth. And on and
on it goes with the government's covert blessing.
One day, however, the western world will wake
up and declare enough is enough.
The enormous gulf between
the theoretical and the real exists in every
segment of Chinese life. The Communist Party
tells us that poverty has been abolished and
that every Chinese should do his best to get
rich. Each time I return to Shanghai, the
hollowness of these statements becomes more
apparent. I am dismayed at what I see walking
the streets of Shanghai at night. And it's
getting worse. Between the grandiose skyscrapers,
young mothers with babies under their arms
and small children are competing with the
aged and infirmed to make a living by begging.
It is so heart wrenching how they go about
it. If a westerner capitulates and hands over
a dollar, suddenly "out of the woodwork"
comes a horde of other beggars all with hands
outstretched and with piteous cries. The streets
of Calcutta have nothing on Shanghai.
From a moral and practical
sense, I wish China would move forward as
a fair-minded member of the free world. CII
has a growing business in China which we hope
will continue to prosper. Yet, if truth be
told, I have more faith in India, the largest
democracy on earth to start behaving as a
global player. Perhaps it's my Anglo-Saxon
heritage, but the fact that English is becoming
the lingua franca of India makes me think
of that nation as becoming the most powerful
in Asia. Let's hope that China moves away
from total self-indulgence and to a caring,
free
spirited nation and a true member of the world
community.
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