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December Newsletter
Dale Lakin Joins CII In Atlanta
From time to
time in our newsletter, Ihave been commenting
on the success of CII’s Atlanta operation.
Atlanta has become CII’s most successful
facility after LAX, with sales rising
exponentially during the past few years. As
our sales volume has increased, moving cargo
swiftly, accurately and in the time promised
has become a far more complicated and involved
task than ever before. To ensure the highest
standards of service for our customers
throughout the southeast region of the U.S.,
we have brought on board one of the most
skilled and experienced operations persons in
air freight.
Dale E. Lakin has joined CII as Director of
Operations for the Southeast, operating from
our Atlanta office. He joins Shawn Tatham, our
Regional Vice President, to create the best
sales-operations team in the entire southeast
cargo market. Dale is a genuine veteran of the
air freight - -business on the operations
side. He covers the gamut of air cargo
experience; from cargo airlines to express
carriers to traditional freight forwarders and
even airline trade associations such as IATA.
Dale began his career at the dawn of the jet
cargo age with his joining Airlift
International, one of the original all-cargo
airlines. He was also an employee at Flying
Tigers before it was acquired by FedEx. Dale
also worked at Airborne Freight and Air Cargo,
Inc., the scheduled airlines’ freight arm.
Before joining CII, Dale was at SITA as sales
manager-cargo solutions.
Welcome aboard, Dale. Your experience, skill
and knowledge of the air cargo business will
be a great asset to CII.
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Aussie Free
Trade Agreement Goes Into Effect Next Month
The long
anticipated U.S.- Australian trade agreement
goes into effect next month. With tariffs on
manufactured items slashed to the bone, we
expect a real bonanza in U.S.- Aussie
trade. The stars are aligning. The U.S. dollar
is down against the Aussie dollar and the
economic climate is strong on both sides of
the Pacific. Only current fly in the ointment
is the huge passenger loads on aircraft by
Americans visiting Australia.
This cuts down on “belly” freight capacity,
but help is on the way. Freighters are going
to be added in the New Year to meet increased
demand. Airlines are realizing it makes
economic sense to schedule their freighters on
the South Pacific run rather than into Asia as
the business to Australia and New Zealand is
less seasonal. Cargo rates will continue to
climb as airlines will have to look for return
loads or backhaul from the South Pacific.
Apart from perishables and a small amount of
industrial products, there is far less cargo
on the backhaul than into Australia. Rates
will have to reflect this imbalance as many of
the aircraft will be returning to the U.S.
with less than full loads.
Back in the good old eighties, $5 per kilo
from LAX to SYD was not unheard of. Ocean
freight rates also are increasing. So,
shippers simply will have to adjust to the
fact that higher rates are in the offing.
Balancing this is the brighter prospects for
increased business due to the free trade
agreement.

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DHL Growing In U.S. But
Hemorrhaging Money
When DHL’s parent, Deutsche Post, the German
post office and transport conglomerate,
announced a major expansion of its U.S.
subsidiary a few years ago, little did it
realize that it was trying to catch a tiger
by the tail.
Deutsche Post already had swallowed Air
Express International and Danzas, two big
international forwarders. Thanks to a sharp
growth in international air freight, it was
doing reasonably well with these two
acquisitions. Making DHL a major domestic
express carrier, however, was a very
different kettle of fish.
Blocking the
expansion into this lucrative domestic U.S.
market was two of the most powerful and well
financed transportation companies on the
planet. FedEx and UPS had absolutely no
intention of relinquishing any of their
highly profitable express business to this
usurper. When DHL had a tiny share of the
U.S. domestic market (largely an offshoot of
its huge international business), the two
U.S. giants viewed the express carrier with
an air of benign neglect. But when Deutsche
Post began making noises about expanding
substantially within the U.S., buying
Airborne Freight to bolster its fleet of
aircraft and operating new hubs in
Wilmington, Ohio and elsewhere, FedEx and
UPS both viewed this new competition as a
threat to their own domination of the
market. Both took countermeasures and DHL,
to paraphrase Bill Clinton, “is feeling the
pain.”
"FedEx
and UPS had absolutely no intention of
relinquishing any of their highly profitable
express business to this usurper."
While the
company is mounting a $1.2 billion challenge
to FedEx and UPS, much of that money is
hemorrhaging away. Losses in 2004 will
amount to about $389 million and during next
year, that number is expected to grow to
about $648 million. Fortunately, Deutsche
Post has deep pockets with millions of
Germans licking stamps to swell its coffers.
DHL will continue its loss picture in 2006
with further red ink. Reflecting the
company’s disappointing results, CEO Uwe
Doerken has resigned in addition to the
departure of John Fellows, the company’s
architect of its U.S. expansion program.
DHL Domestic is facing a double whammy. Not
only are FedEx and UPS determined to foil
DHL’s expansion plans, the entire domestic
air express market is shrinking. Both FedEx
and UPS report declines in air express
shipments. It will be interesting to see how
DHL extricates itself from this dilemma.
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A Quiet But
Growing Trend; America Is Starting to
Manufacture Again
One of Sir Isaac
Newton’s most famous laws of physics was,
“every action has an equal and opposite
reaction.” Sir Isaac’s law doesn’t apply only
to physics. It is just as valid in economics.
America at long last is reacting against its
almost total dependence on imports and is
becoming a manufacturing center once again.
Case in point, the fashion industry.
Forwarders who handle ocean freight as well as
air are tearing their hair out. Their
customers, both wholesale and retail, are
experiencing extreme shipping delays at all
Southern California ports. On the other side
of the Pacific, China’s manufacturing
capabilities are being stretched agonizingly
thin as they try and make good on promises of
delivery of finished products. One huge
importer of fashion goods in the Los Angeles
area has said, “the hell with it.” He now is
manufacturing 70 per cent of his products
right in the middle of Los Angeles’ garment
district. By this time next year, he promises
100 percent domestic production.
Why this switch back to domestic manufacture?
There are plenty of reasons. First, he cannot
rely any longer upon his overseas suppliers to
deliver on time. Because his fashion items are
time sensitive, late arrival equates to a
canceled order. This manufacturer has suffered
badly during the past year with his customers.
They don’t want to hear about traffic delays.
When they sign a purchase order, they expect
goods to be delivered on that date. Second,
when his seamstresses and other workers are
literally in the next room, he could monitor
their output and guarantee quality every time.
Unless he spent all his time monitoring his
contract factories in China, he just could not
rely upon a consistency needed to satisfy his
customers.
"On the
other side of the Pacific, China’s
manufacturing capabilities are being stretched
agonizingly thin as they try and make good on
promises of delivery of finished products.
China likes to portray itself as the factory
to the world. Its infrastructure, however, is
more like a third world country than an
industrial powerhouse. Its rail network cannot
cope with the demand for moving raw materials
such as coal and iron ore. Its road network,
apart from a few good highways along its east
coast, is like the U.S. in the nineteen
twenties. China’s workforce is nowhere near
the levels of sophistication needed to
maintain current growth. There is an acute
shortage of power leading many factories to
operate at only 60 per cent of their capacity.
This increases length of production time and
causes broken promises of delivery.
"There is
nothing worse in the retailer’s world than to
spend fortunes on advertising and promotion
and not have the product on the shelves."
Today, large retailers make their promotional
plans months ahead. They expect products to be
delivered in time to coordinate these efforts.
They cannot and will not change their
schedules because ships are running late into
San Pedro. There is nothing worse in the
retailer’s world than to spend fortunes on
advertising and promotion and not have the
product on the shelves. Retailers are starting
to realize the additional cost of
manufacturing locally, with its reliability of
product and delivery date, more than offsets
the lower production costs abroad. America is
starting to wake up. Blindly buying from China
has many drawbacks and the American retailer
is beginning to realize this. When it comes to
manufacturing, there is no place like home.
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We Know The
Airlines Are Suffering, But How About A Little
Humility?
During the
past three years, the pain and suffering of
the airlines have become a constant refrain
that only grows louder with the passage of
time. Just a few days ago, Continental
Airlines, considered one of the strongest of
the legacy carriers, asked its employees to
give back $500 million in wages and
benefits. Yet, airline cargo operations
often exhibit the arrogance and disdain to
forwarders that reflect a by-gone era when
carriers were kings of the aviation hill.
So, with the New Year just a month away, let
me ask the carriers to show a little less
arrogance and a little more humility in 2005
when dealing with forwarders—who provide 90
per cent of their international cargo
business.
Here are a few basic steps carriers can take
to improve relations. No whiz bang
electronic bells and whistles; just plain
common sense and a desire to serve. When
airlines accept bookings for cargo, please
move the freight as booked. And if it can’t
or won’t, please inform the forwarder of
that fact. Tell him what you plan to do with
this delayed cargo. Will it leave on the
next flight; will it be re-routed via
another city or will it just lie there in
the warehouse or on the tarmac like some
forgotten lover? If we forwarders know a
cargo’s status, we can keep our customers up
to date.
Airlines assure forwarders that with all
their electronic wizardry, cargo cannot be
misdirected. Sure, and pigs can fly. If
cargo bound for Sydney ends up in Rio,
please accept some responsibility for the
snafu. Tell the forwarder what steps you are
taking to locate and move our cargo to its
correct destination.
What about claims? a subject that never
seems to come out of the closet. Freight is
not treated as gently as passengers and
damage occasionally does result. Let’s
handle claims in a professional and
reasonable manner instead of your people
retreating to the nearest bunker and denying
all responsibility. We know money is tight
but how about a few more humans in your
customer service departments? Having a human
answer inquiries on the telephone is worth
more than a 100 voice mails and easily
justifies the financial expense.
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Panalpina; Are We Seeing The Decline Of A Once Great
Company?
Panalpina
is one of the most venerable names in
international transportation. It was moving
freight in the days of the sailing ships. The
Basel, Switzerland based freight forwarder long
has enjoyed an enviable reputation throughout the
world. Its employees; from executive staff right
down to the people on the docks, were life long
staffers with decades of loyal service to the
company. But as so often happens in the corporate
world, it takes just a few misguided individuals
and a couple of wrong turns to transform a once
iconic company into one of derision. This is
what’s happening at Panalpina.
"But as so often happens in the corporate world,
it takes just a few misguided individuals and a
couple of wrong turns to transform a once iconic
company into one of derision. "
Panalpina decided it wanted rapid, not organic
change. Out went the people who for the past fifty
years made the forwarder one of the most envied in
the business. In came the “Young Turks” led by
schoolboy-looking and actually not much older
Bruno Sidler. Sidler claims he is
innovative, but if Panalpina’s North American
operation is any guide, Sidler is not innovative
but destructive. Changes made on this side of the
Atlantic have turned the company on its ear, and
not for the better. Sidler’s first and most deadly
move was to hire one of the worst cargo executives
in the business to head up
Panalpina’s North American operation.
David Beatson, now head of Panalpina in North
America, must have been born under a lucky star.
One of most incompetent executives in the
transportation business, he goes from one great
job to even greater ones as the companies he heads
crash and burn behind him. His employ at Emery
helped that historic company goes down in flames;
his running Circle Air Freight was a disaster
until Eagle rescued it. Almost as soon as the ink
was dry on Beatson’s contract with Panalpina, he
moved company headquarters from Miami to the
suburban northern California town of Foster City.
The move was designed to rid Panalpina of the
excellent management that had built up the
forwarder into a major force in the USA and to
bring in his cronies as incompetent as himself.
Beatson’s buddies not only sequestered themselves
in Foster City, but also spread out to the
forwarder’s facilities throughout the U.S.,
squeezing out people who had spent their entire
professional lives with Panalpina.
Beatson made sure to take care of Number 1. Just
as he did at Emery and Circle, he negotiated a
golden parachute which rumor has it, is better
than any performance bonus he could receive over
the next ten years. Beatson is showing a great
deal of confidence in his future at Panalpina,
isn’t he? Mr. Sidler, can I give you some advice
based on thirty years experience in this business?
If you think the “new” Panalpina is innovative,
the decision to make Beatson chief of North
American operations has set you back fifty years
in the States.
My suggestion; quickly allow Beatson to use his
exit package and bring back, if they are
available, some of the previous managers who were
responsible for making Panalpina such a great
company in our world of transportation.
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Christmas 2004
It
seems as we get older, Christmas comes
around faster each year. As always in our
society, the secular and the spiritual vie
for dominance. Churches are crowded, but so
are shopping malls. Worshippers attend
sunrise services while shoppers line up at 6
AM to catch store “specials.” Tis the season
to be merry, but also to be shopping. As we
look back upon our corner of the world, 2004
generally has been a good year for air
cargo. Growth in international volume has
been the highest since the mid-nineties. As
one Asian airline executive commented, “2004
was so good in our part of the world, 2005
never will match it.” Amount of domestic
freight moved by air grew slightly,
reversing years of decline. With the
strength of the market, rates generally have
firmed although most forwarders still are
not earning a decent return on their
investment.
Our largest overseas partner, China, is
sending out mixed signals. Because of tariff
reductions on furniture and outright
elimination of customs duties for textiles,
imports from that nation are expected to
increase. Yet, its government seems at long
last to attempt to cool the Chinese economy
by tightening credit and raising the value
of its currency against the dollar. If the
value of the dollar is lowered against the
yuan, it could help our exports.
Overshadowed by all the attention paid to
the Chinese market, air cargo volume to the
South Pacific has grown enormously during
the past year. Australia and New Zealand
have become extremely strong destinations
ex-U.S.. American exports to that part of
the world have been aided by the strength of
the Aussie and Kiwi dollar; their highest in
years.
With elections out of the way, the U.S.
political scene has become stabilized. Like
or loathe President Bush, he is our
President for the next four years. It
behooves every American to wish him success
on both the international and domestic
scenes. His attainments are our attainments.
Americans have much to be thankful for this
Holiday season. We remain the most
prosperous and powerful nation on earth. We
are a generous country; no nation gives more
to charity or to help the less fortunate,
than our people.
Sincerely,
Julian A. Keeling
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